Chances are you have already seen this month’s most viral video, Kony 2012, a polished and provocative thirty-minute film produced by Invisible Children that seeks “not to celebrate him, but to raise support for his arrest and set a precedent for international justice.” As I write these words it has already received 63 million views, and I’m sure that number will be much higher by the time you read this. If you have not yet seen the film, take the time to watch it before you read on.